Every form you put online has a purpose. It could be to collect leads, sell a product, register people for an event, or gather survey responses. But simply putting a form on your website and hoping for the best is like putting a fishing rod in the water and walking away. You might catch something, but you won’t know when, how, or why. That’s where tracking form submissions and conversion rates becomes essential.
The truth is, without tracking, you’re guessing. And guessing is not a strategy—it’s just blind hope with a slightly fancier name. Whether you’re a marketer, business owner, or freelancer, you need to understand how your forms are performing. This is the only way to improve them, increase conversions, and ultimately reach your goals faster.
Tracking form submissions gives you clear data on how many people are completing your forms. Tracking conversion rates tells you the percentage of visitors who actually submit the form after viewing it. Together, these metrics paint a picture of performance.
If you’re seeing a high number of visitors but a low number of submissions, that’s a sign something is wrong. Maybe the form is too long, maybe it’s in the wrong spot, or maybe it just doesn’t speak to the user’s needs. Without tracking, you wouldn’t even know there’s a problem—let alone how to fix it.
And let’s be honest—guessing why people aren’t converting is like guessing why your houseplant is dying. You could water it more, or less, or move it to a different window… or you could just check what it actually needs.
When you start tracking, focus on the numbers that matter most. You don’t need a wall of statistics that confuse you more than they help.
Here are the essentials:
Form Views – How many people are seeing your form.
Form Submissions – The total number of completed forms.
Conversion Rate – The percentage of visitors who submit the form.
Abandonment Rate – The percentage of people who start filling out the form but don’t finish.
Time to Complete – How long it takes the average user to fill in the form.
Tracking these metrics over time allows you to spot trends. If your abandonment rate suddenly jumps, you know something changed—and you can investigate.
One of the biggest advantages of using Formzify is that tracking is built in. You don’t have to set up complex scripts or hire a developer to do it for you. Once your form is live, the dashboard shows you the number of submissions in real time.
You can also view breakdowns by date, device type, and even location if you need to understand where your leads are coming from. This kind of data helps you target your marketing efforts more effectively. For example, if you see that 70% of your form submissions come from mobile devices, you know to prioritize mobile optimization.
While Formzify gives you a lot of built-in analytics, you can also connect it to tools like Google Analytics, Google Tag Manager, or Facebook Pixel for deeper insights. This is especially useful if you run paid ads and want to track how those campaigns impact form submissions.
In Google Analytics, you can set up a Goal that triggers when someone completes a form. This gives you the exact number of conversions coming from different sources, such as organic search, paid search, or social media. With that information, you can invest more in the channels that actually work.
Conversion rate is a simple calculation:
(Number of Form Submissions ÷ Number of Form Views) × 100
If your form gets 1,000 views and 100 submissions, your conversion rate is 10%. That’s a decent benchmark in many industries, but it can vary depending on the type of form. For example, a simple newsletter signup might see rates above 20%, while a detailed job application form might be closer to 5%.
The key is to establish your baseline and work to improve it over time. Even small increases can have a big impact. If you raise your conversion rate from 10% to 12%, that’s a 20% increase in leads—without driving a single extra visitor.
Once you have tracking in place, you can experiment with changes and measure the impact. This is known as A/B testing. Try changing one element at a time—like the headline, button color, or number of fields—and see if submissions go up.
Common improvements include:
Reducing the number of fields in the form
Making the call-to-action more compelling
Improving the form’s mobile layout
Adding trust signals, like testimonials or security badges
Offering an incentive, such as a discount or free download
Sometimes even a tiny tweak, like changing “Submit” to “Get My Free Guide,” can improve results.
Form submissions don’t exist in isolation—they’re part of your overall sales or lead generation funnel. By tracking where people come from before they fill out the form, you can see which marketing efforts produce the best results.
For example, you might discover that people who come from your blog convert at twice the rate of those who come from paid ads. Or you might see that traffic from LinkedIn converts better than traffic from Instagram. This kind of insight lets you focus your resources where they matter most.
Tracking sounds simple, but there are pitfalls to avoid. One is double counting submissions. If your confirmation page reloads when someone refreshes it, you could record extra submissions that aren’t real. Another is failing to exclude test submissions from your data—those can skew your results.
Also, don’t just look at short-term numbers. A campaign might spike submissions in one week but attract low-quality leads that never convert into customers. Always look beyond the form to see the long-term value of the leads you’re generating.
Numbers are important, but they’re not the whole story. A form that brings in 1,000 submissions is only valuable if those submissions are from people who fit your target audience. This is why it’s important to balance quantitative data (metrics) with qualitative feedback (what people say).
You can even add a quick optional field to your form asking, “What made you decide to sign up today?” The answers might reveal things you hadn’t considered—like a recent blog post or a specific ad that resonated.
Formzify makes tracking form submissions and conversion rates painless. Every submission is logged automatically, and you can generate reports with a few clicks. You can also integrate with marketing and analytics tools to bring all your data together.
The goal isn’t just to collect numbers—it’s to use those numbers to make decisions. By identifying what’s working and what’s not, you can continually refine your forms and your marketing strategy.
Tracking form submissions and conversion rates isn’t just a nice-to-have feature. It’s the difference between guessing and knowing. When you know, you can act with confidence. You can invest in what’s working, fix what’s broken, and grow faster without wasting resources.
With Formzify, you don’t have to struggle with complicated setups or manual tracking. You get instant insights, better data, and the ability to improve over time. That’s how smart businesses turn forms into real growth tools.
And remember—forms that aren’t tracked are like cookies left in the oven without a timer. You might get something good, or you might just get smoke.